Atlanta Braves

I heard on ESPN yesterday that the Atlanta Braves are trying a new marketing ploy. Apparently pitcher John Smoltz preached from the mound after which there was a christian rock concert. This took place on what is now known as Faith Night. To hear John Smoltz preach and the band play you had to buy a second ticket for $10. At first glance one would think they are trying to improve an individual's soul in this city. However, a statement by the marketing staff made it very clear that the purpose for Faith Night was to generate more income. The sole purpose of Faith Night was to sell more tickets. This would enable them to pay more players more money so they can, hopefully, return to the glory days of the 90's. I have been an Atlanta Braves fan for years so I found this turn of events disappointing. What is your opinion of using religion as a marketing ploy. The fellow hosting the show on ESPN compared this to a credit card company offering Christians a credit card with a better interest rate. Imagine getting a credit card application which reads "If you are Christain sighn up for our special 2.5% interest rate for the life of the balance."